Apple Research Project Essay

To wait on apple figure out what can be make to maintain and/or surpass its authentic direct of success within the smartphone market Team D created and administered a ten distrust retrospect. The purpose of the accomp some(prenominal) is to gain knowledge on what consumers think about the iPhone and determine each desired changes to ensure orchard apple trees top rating within the smartphone market. The results of the prospect will be analyzed to identify any trends or similarities between all of the different respondents. ingest Process and information CollectionThe follow was distributed via Facebook to true and future smartphone owners. It was not a requirement for respondents to be previous or current iPhone users. Each group member was instructed to post a link to the inspect using her personal social media account on with a brief description of the check intos goal. The website www.surveymonkey.com is a free appearance to collect the required entropy. slew Monkey cool and grouped the selective information from the responses. Most statistical studies are based on samples of relevant data with the main criteria ensuring that the sample provides a faithful representation of the totality from which it is selected, and to know as precisely as possible the probability that a sample is reliable (Sociology Guide, 2014).thither are several(prenominal) roles of sample regularitys that can be used. The sampling regularity that is used for this survey is random sampling. This type of sampling intromits choosing subjects from a population through temporary sozzleds. All subjects nurse an equal chance of cosmos selected out of the population being researched. This type of sampling is beneficial because a survey is the take up way to image unbiased results. It is also a faster, little expensive, more efficient way to obtain results ( stochastic Sampling, 2014).Types of Data CollectedThe first stones throw to collecting the data was figuring out the sample population for the survey. The backside population was current and future smartphone users. The second step to collecting data was to use survey questions that showed musical detachment and ratio data. The results from the questions obtained some good data that could help apple make some good decisions to ruin their product. The third step to collecting the data was to allot the survey, via social networking, and analyze the results that were collected through the Survey Monkey website.Data AnalysisThe majority of the survey respondents, 61.54%, has owned or used an iPhone for 2-4 years. Most of the respondents calculate to be felicitous with the iPhone giving between a 7 or 8 ranking on a scale of 1 (Least favorable) to 10 (Most favorable). on that point was a great demand for a larger storage capacity with features/camera/apps coming in a close second. Other suggestions were free entrance fee to iCloud, Apples digital storage hub, amelio govern G PS/navigation, and multi-tasking capabilities.Most of the respondents (73.08%) agreed that receiptss would persuade them to keep their current iPhone or purchase a new one. A few respondents suggested that Apple offer features comparable to that of opposite smartphone manufacturers. Over 60% of respondents agreed that the iPhone is in fortune of not being the some popular cellular device in the future. The comments partd from Apple having fuddled brand awareness to the necessity of improvements and adjustments for the smartphone to remain competitive. A price increase proved to be a determining factor for future sales. The majority of respondents give tongue to they would not purchase an iPhone if the price were raised. On the contrary, most respondents said that they would still use the phone if Apple performed software upgrades instead of rolling out a new phone. 73% would recommend the iPhone to family and friends.ConclusionOverall, consumers were pleased with the iPhone a s it is but most agree that the smartphone could gain from additional storage. The surveysuccessfully identified points for improvement while providing insight into consumers thoughts on the iPhone. The consensus is that Apple should blueprint to be more competitive within the market. The responses show that without adjustments the iPhone may become less popular among consumers.Team,There were 10 questions in your survey. I am having squabble finding the results for these 10 questions. Map your analysis and pictorial representations to the questions. Any question on a survey should be providing needed information for decision fashioning or it should not be on the survey. hardly one question collected legal separation data question 1 of your survey. How would you rate your device on a scale of 1 to 10.This question produces time interval data your results should include calculations such as the mean and standard deviation. Such calculations are important to moving in decisi on making. The survey should include at to the lowest degree two such questions. Include an additional question so that further analysis can be done. round the McClave text chapter two for methods to analyze interval and ratio data. Consider mapping to the survey questions 1. How would you rate your device on a scale of 1 to 10?2. Would you suggest the iPhone to your friends and/or family?3. What features would you like to call for improved and/or offered on the next displacement of the iPhone that is currently available on other smartphones?4. What changes if any would you like made to the iPhone?5. What do you consider its best feature?6. What does the main use of your iPhone consist? (school function) (work think activities) (social media and personal contact) 7. Is your iPhone black or white?8. argon you male or female?9. Which age range do you fit? (16-18) (19-25) (26-35) (36-45) (46+) 10. Have you owned a cell phone besides the iPhone? If yes, what phone was it? Group____ ___ReferencesRandom Sampling. 2014. What is Random Sampling? Retrieved from http//www.randomsampling.org/ Sociology Guide. 2014. Sampling. Retrieved from http//www.sociologyguide.com/research-methods&statistics/sampling.php SurveyMonkey. 1999-2014. Analyze results. Retrieved from https//www.surveymonkey.com/analyze/hHbfL6HljUGg73j7C6aWevOJJJrKp6glQfbrCAUt9_2Bg_3D surfeit70 PercentPts. Earned /Pts. PossibleCommentsIdentifies sampling process by sampling contact, distribution and ingathering methods Include a description of the sampling method (i.e. random, systematic, convenience,) Includes complete administrators of surveys and data collection deliverables Review concludes students have used correct organization, analysis, and interpretation of the data come through during research Includes visual representation of data collected using tables and figures with descriptive elements to discern categorization escort embedded comments.Review the sampling methods to determine and veri fy the method being used in your study. Review the visualization and presentation of the 10 questions in your survey and how to best communicate the results. A table or additional graphics to clearly indicate the results of the 10 questions. Include analysis of two questions that produce interval/ratio data. Information can be show in the McClave text chapter 2 for the calculations of such value as the mean and standard deviation.15/20Writing Guidelines30 PercentCommentsTables or figures should include all the appropriate labeling, can be substantially understood, even in the event of administration difficulty. Participants names and identifiable data should remain anonymous to parry perceived bias towards the sampling. Intellectual property is recognised with in-text citations and a reference page.APA guidelines followed.Consider the research human body flow to communicate the data collected from your survey. I could not follow from your week 4 project.7/10Assignment Total22/30 Additional comments